1. WHAT DO YOU OFFER?
We offer a customised clinical photography system. It includes a studio installation, camera, lighting and hardware supply, an image database management software suite and clinical photography training.
The core of the system is to standardise high quality photographs that any staff member can take with minimal training. Major time management gains with centralised imaging software and templates for social media, fluid consultations and image distribution for patients as a result.
Through Clinical Imaging Creative we offer content strategy, commercial photography and video production to a select amount of clients per year.
2. HOW DOES THE SYSTEM WORK?
Woodrow Wilson has worked with clinics across Australia to develop a standardised high-end camera and lighting setup, this tethers to a highly customised version of Adobe Lightroom which manages the database of images. We create custom workflows for clinics of all shapes and sizes.
This tailored software setup provides easy management of patient images. Integrated keyword tagging into the metadata of files makes finding the right images by procedure or stage simple.
Google can also access that metadata if you publish the images on your website or social media, increasing SEO rankings and hits.
The software can then output (publish) the images into compact high quality jpeg files in a specific location, for easy import into practice management software or use on social media.
Our system can also integrate with mobile devices for photography outside of the clinic and synchronise automatically those images taken on smartphones/ tablets with the Lightroom App for IOS and Android.
We can network multiple sites, consequently for travelling surgeons, images can be networked which allows near instant images access from all their sites as well as their home.
3. HOW MUCH SPACE IS REQUIRED FOR A DEDICATED PHOTO ROOM?
We have installed in all sorts of room dimensions and we confidently recommend a minimum size of 1.2m wide by 2.5m long.
All is needed is a comfortable distance in between the photographer and his patient. With our settings, no tripods, umbrellas or floor stands are required. The flash can be mounted to the ceiling.
4. WHAT DOES IT COST?
We customise our packages to match your practice requirements. In many cases, existing lighting or photographic equipment can be utilised, we also work alongside your I.T. team to create safe backup regimes.
Our price range varies from $6500.00 for DIY kits up to $18 500 depending on the equipment you already have and the level of support required. We welcome enquiries from multi-site clinics and group purchasing.
Please contact us to book a free of charge remote consultation, in which we will demonstrate our system and worflow and discuss your practice requirements. From there, we will send you a detailed quotation for your review.
5. WHY A FIXED LENS?
We take accuracy very seriously, and 50-75mm at the desired distance we set offers very little distortion in the face and body.
The one lens is able to take images of the face, breasts, body, thighs and of course macro details such as moles, lesions and veins.
6. HOW DO YOUR FILTERS WORK?
We install customised skin filters into your Lightroom for you to help illustrate either sun damage or spider veins to your patients.
There is no special effects with these filters, they are showing you clear and accurate information on either melanin or haemoglobin between the dermis and epidermis. This is achieved because of our camera, lighting and file formats.
Unlike a Visia or competing products, our filters are non destructive, that is to say that one clinical image can be used multiple times by selecting the correct filter preset. The patient is then only experiencing one photography session, as opposed to enduring several devices.
7. HOW LONG DOES YOUR INSTALL TAKE?
Typically half a day of hardware configuration. Software is installed remotely prior install and training.
8. HOW DO YOU TRAIN?
We believe in hands on training.
Once the system is setup and working we initially do a 2-3 hour workshop on site, training staff in all aspects of capturing, exporting and utilising images during a consultation.
We develop with you tailored cheat sheets, patient positions templates, video tutorials and manuals for staff to reference.
From there, we offer remote support where we can log in, do troubleshooting and additional training.
9. WHAT SUPPORT DO YOU OFFER?
We pride ourselves on the quality of our support.
From the date of your training you have 3 months of unlimited phone, email and remote support.
Our packages include a compulsory 12 months support fee per site, extendable if required.
10. HOW DO I TAKE PHOTOGRAPHS IN THEATRE?
A great feature of Lightroom mobile is the ability to sync images from your mobile to your own private server.
11. CAN I INTEGRATE WITH MY PRACTICE MANAGEMENT SOFTWARE?
With our software it’s possible to share downsized images full of metadata ( file information such as patient name, stage of procedure and date of birth ) to anywhere on your internal or cloud based network with one button press from the clinician.
From there the files would populate the same ‘scans’ directory that ( for example Genie ) would be watching.