The importance of ongoing training.

Continuous training is crucial in all industries, but particularly in a clinical setting. Through my years of experience, I have observed that clinicians may occasionally adopt a "casual" attitude towards their photography, disregarding the gravity of the task at hand.

Furthermore, the frequent turnover of staff poses its own challenges, as we invest time and effort into training our initial team, only to have new members join without proper onboarding. This worst-case scenario not only reflects poorly on our products, but also directly impacts the overall patient experience.

Dr Lee Walker utilising an our system at Teoxane Training academy, Sydney Australia.

To address these issues, in early 2023, we proudly launched our new training Academy at www.clinicalimaging.com.au/orientation

5 things you may be doing wrong with your clinical photography

After 10 years of training hundreds of doctors, nurses, and allied health clinicians, I have had the opportunity to gather valuable insights from their experiences. Throughout this journey, I have come across a multitude of questions regarding clinical photography. It is quite common for people to associate clinical photography with concerns surrounding image quality or lighting.

These aspects often pose significant challenges and can be a source of frustration for many individuals in the healthcare field. However, there are several other factors that also influence the effectiveness of clinical photography, and exploring these aspects can lead to a more comprehensive understanding why this is important a modern clinical environment.

New Leaf Cosmetic

Time management

Memory cards are not only dangerous due being a single, uncatalogued and fragile storage medium, but worse still is the time it takes to remove that card from a camera, download, describe, resize, export and re-upload to a practise management system.
That’s why we have since day one designed a tethered ( hard wired ) workflow where camera is physically connected to a computer for instant download, review, naming, date stamping and backups to the cloud.

Sculpt Adelaide

Patient assessment

Clinicians must regularly handle patients' subjective experiences, including instances where patients notice new changes but forget the progress they've made during their treatment.

One way to manage this is doing thorough assessment with the patients own images, and not stock photographs or glossy brochures.

Dr Andrew Raymond

Lost education opportunities

Not advertising the results you achieve.

Due to stricter regulations, stock images are now prohibited in marketing. Therefore, most of your marketing materials need to focus on education. To achieve this, you require a process for capturing and consulting on images, as well as obtaining consent for their use in marketing strategies.

Hunter Plastic surgery

Non-compliant data management

Clinical Photographs are deemed by AHPRA and AMA to be medical information, and Do you know where your photographs are stored? How they are backed up?

Some legislation you should be aware of :

• Privacy Act 1988

• State and territory privacy legislation

• My Health Record legislation.
  
  
  
  
  

An overview of our approach to data management - secure, automated and accessible

Protocol

Generally if you have 5 photographers you’ll have 5 different approaches - unless you have standardised protocol.
We’ve very proud of our Academy that standardises the approach so that everyone is doing the same thing.

Framing poster

Training Questionnaire

Test your team’s knowledge.

We’ve created a short 11 question test for existing site to test their knowledge.

The aim is to keep you up to date with the software, procedures and tools in our system.

Before & After Meta Ads.

After many years of training clinicians on the use of before and after images for marketing, we have decided to build on that by creating targeted social media advertisements.

It’s no surprise that Meta platforms ( Facebook & Instagram ) play a huge role in patient research before they under a cosmetic procedure. Research shows this trend will only increase, and no longer can we rely on organise reach to showcase results, we need to actively market to the audience.

The study found that 28% (n=14,584) of global consumers turn to the internet as their first stop when searching for a dermatologist or plastic surgeon for an aesthetic treatment and 82% (n=351) of U.S. consumers (ages 21-35) turn to Instagram as their leading source of information.*

With that in mind we have found a way to directly target your desired patient audience through Meta’s advertising platform - and through custom design’s we can create unique sales funnels to drive potential patients through to your website image gallery.

These ad’s would come on the behalf of Clinical Imaging Australia, which will highlight you as a clinic in the area of the patient based on their browsing history through Meta’s platforms.

Ie : Patient searches for Rhinoplasty in area code 3000.

If you would like to know more about these packages please contact woodrow@clinicalimaging.com.au

AbbVie.com 2022. Allergan 360° Aesthetics Report™ Reveals Evolving Beauty Perceptions And Diverse Priorities Around The World| AbbVie. [Online] Available at: https://news.abbvie.com/news/allergan-press-releases/allergan-360-aesthetics-report-reveals-evolving-beauty-perceptions-and-diverse-priorities-around-world.htm/ [Accessed October 18 2022].

Upgrading your clinical photography camera

All new installation from December 2022 come with a new standard DSLR - the Canon R10

These new models are a massive jump in feature set, at more competitive prices than previous DSLR.

With everything we install, we look for the most useful features for clinicians.

Canon R10 features :

1. Lock feature - means the settings cannot change under any circumstances and the images always look the same

2. Higher Resolution - 33mpx

3. Live View shooting - Using the back screen for shooting ( Like an iPhone ) which is much easier than using the Viewfinder. Includes a Grid View for marking correct distance and spirit level

4. Faster USB-C port- Larger USB cable port that is x10 speed

5. User Programable setting - Save camera profiles for multiple rooms

6. 300g Lighter body

Your old Nikon or Canon can still be used as backup, or a mobile camera for when you’re on the go between clinics.

For orders or upgrades contact darcie@clinicalimaging.com.au

Toolbar & Software updated October 2022

New Toolbar & System updates for October 2022 !

Cloud services

We have new plugin services to sync images to the cloud.

We have bundled packages with Adobe, however you can use other services like OneDrive, Dropbox or Google Drive.
In early 2023 we will be offering OneDrive & 365 packages through our IT partner.

New Cheatsheet

A handy cheatsheet that you can print off in the photo-room - which has commonly used shortcut keys for Adobe Lightroom Classic

https://www.dropbox.com/s/ghf2j6aubz2hvmn/Cheatsheet%202022.001.jpeg?dl=1

Crop

Duplicates the image and takes you into crop mode. This allows you to have an additional image in your publishing queue that has the exact crop you need for socials.

Compare

Opens the compare module in Lightroom Classic, allowing you to compare images easily.

Training Video on using the compare function
https://www.dropbox.com/s/clwto82hh6i9huq/Using%20Zoom%20ratio%20to%20compare%20images.mov?dl=0

Reference Mode

Reference mode is a handy tool that allows you to match images as closely as possible between sessions. It allows you to choose an image to ‘reference’ and then when shoot it will be displayed along side that first image.

FEEDBACK & FEATURE REQUESTS

We are always open to requests on features or additional training.

www.clinicalimaging.com.au/survey

Downloading Adobe Creative Cloud onto another computer

Sometimes for consults or marketing purposes you want remote access to creative cloud files.

To install simply download this :

https://www.adobe.com/au/creativecloud/desktop-app.html

From there enter your adobe login in details.

Once installed creative cloud will appear in your taskbar at top ( Mac ) or bottom ( windows )

Click the ‘cloud’ icon to see if your files are syncing.

Open Finder ( Mac ) or Explorer ( PC ) Files from photoroom will be synced to creative cloud and then downloaded to other computers signed in.

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Installation of Bridge for viewing :

The Creative Cloud app opens with a list of all the Adobe software currently installed on your computer. And below that is a list of other apps that are available. The number of available apps depends on your Creative Cloud subscription, but Bridge is included with all of them.

How to use Bridge for consults :

https://www.dropbox.com/s/ug4trkn6gyfenq0/How%20to%20use%20bridge.mov?dl=0

Taking images with your mobile and Lightroom CC

Sharing images with Creative Cloud

Upgrading your old DSLR

All new installation from mid July 2019 came with a new standard DSLR - the Canon 80D.

Over time cameras wear out or require a service - much the same as a car.

With everything we install, we look for the most useful features for clinicians.

Canon 80D features :

1. Lock feature - means the settings cannot change under any circumstances and the images always look the same

2. Live View shooting - Using the back screen for shooting ( Like an iPhone ) which is much easier than using the Viewfinder. Includes a Grid View for marking correct distance

3. Stronger USB port- Larger USB cable port which doesn't break over time

4. User Programable setting - Save camera profiles for multiple rooms

Your old Nikon or Canon can still be used as backup, or a mobile camera for when you’re on the go between clinics.

Preferred suppliers to order from :