Understanding analytics on your clinic.

Written By Clinical Imaging Australia Pty Ltd.

One of the newest business intelligence features is detailed analytics from your Clinical Imaging System.

These are useful for understanding the ebbs and flows of your clinic - what’s popular, when are your busiest times and who are your most loyal clients.

Our installations provide these data sets annuals or upon request.

Example 1 : 2 Injector clinic QLD

Period 18 months.

🧮 Total Appointments

  • Total entries analysed: ≈ 1,250

  • Distinct patients: ≈ 420

👥 Average Patient Age

  • Average: ~41 years

  • Median: ~39 years
    (calculated from birthdates in format DDMMYY where available)

By decade:

Age range

Share of patients

20–29 yrs

23 %

30–39 yrs

36 %

40–49 yrs

22 %

50–59 yrs

13 %

60 + yrs

6 %

🕓 Popular Appointment Times

Hour (24 h)

% of total

Notes

09:00–10:00

18 %

common for lasers & skin consults

10:00–12:00

27 %

busiest block overall

12:00–14:00

15 %

lunch-time fillers & reviews

14:00–16:00

25 %

strong for Excel V+, Trubody

16:00–18:00

12 %

after-work injectables & reviews

Busiest day: Thursday, followed by Friday and Wednesday.

💉 Most Popular Treatments (ranked)

  1. Excel V+ Face / Pigment / Vascular / Scar (~34 %)

  2. Anti-wrinkle / Filler (injectables) (~29 %)

  3. Microneedling / PRP / Skin Peels (~18 %)

  4. TruBody / TruSculpt / TruFlex (body contouring) (~9 %)

  5. Skin Review / Consult / Brightening Peels (~6 %)

  6. Cosmelan / Mesoestetic chemical protocols (~4 %)

🔁 Return Customers

  • Repeat visit rate: ≈ 42 %

  • Top returning clients (sample):

    • Sandra Longbottom – ≥ 10 entries (Excel V+ Face / Vascular series)

    • Melissa Wells – ≥ 8 entries (Excel V+ Face & Pigment)

    • Leanne Wedel – ≥ 7 entries (Face & Vascular)

    • Tanya Webber – ≥ 6 entries (multi-site Excel V+)

    • Cassie Leigh, Jodie Tickle, Nadine Goss, Danielle McKenzie, Sophia Echtelt each ≥ 5 visits
      (full Top-25 list available on request)

📅 Month-by-Month Trends

Month (2023 – 24)

Relative Volume

Comment

Aug ’23

High

start of Excel V+ series & Cosmelan

Sep – Oct ’23

Peak (+22 %)

Anti-wrinkle & laser overlap

Nov – Dec ’23

High

Christmas surge

Jan – Feb ’24

Dip (−18 %)

holiday slowdown

Mar – May ’24

Recovery (+15 %)

Microneedling & anti-wrinkle upswing

Busiest month: October 2023

⚠️ Complications

  • Recorded flags: < 1 % of appointments

  • Types mentioned: minor swelling, bruising, tenderness post-filler

  • No serious or adverse outcomes logged

  • Majority resolved with standard review or Healite/ultrasound-guided care.

📊 Summary Insights

  • Peak service category: Excel V+ (vascular / pigment / scar)

  • High repeat engagement shows strong patient retention (esp. laser and injectables).

  • Age profile leans early-40s → mid-career demographic with ongoing maintenance focus.

  • Temporal rhythm: late-week & mid-morning bookings dominate—useful for staffing optimisation.

  • Complications minimal → supports strong procedural safety & documentation compliance.



Example 2 : Dermatology clinic 7 dermatologists

🩺 Full-Period Summary (2019 – 2025)

  • Total appointments: ≈ 10 ,930

  • Unique patients: ≈ 3 ,870

  • Stage mix: PRE 67 % | POST 27 % | Other 6 %

  • Complications: 183 records ( ≈ 1.7 % rate ) — most frequent: erythema, swelling, PIH, bruising, infection

  • Average appointments per patient: 2.8

👥 Age Distribution (by Decade)

Median age: 43  IQR: 34 – 52 yrs

🕓 Appointments by Hour & Day

  • By hour (24 h):
    08 11 % | 09 18 % | 10 20 % | 11 17 % | 12 10 % | 13 9 % | 14 8 % | 15 5 % | 16 2 %
    🕙 Busiest hour: 10 am

  • By day: Mon 18 % | Tue 20 % | Wed 23 % | Thu 22 % | Fri 13 % | Sat 3 % | Sun < 1 %
    📅 Busiest day: Wednesday

💆‍♀️ Popular Treatments (Ranked)

Bundled modalities:

  • Laser & light (Excel V, BBL, IPL, Fraxel) = 32 %

  • Injectables (Botox + Filler + Hyalase + Belkyra) = 53 %

  • Energy devices (Tixel, Ultraformer, RF) = 10 %

📆 Month-by-Month Trend (2019 – 2025)

  • Annual growth:
    2019 ≈ 730 | 2020 ≈ 910 | 2021 ≈ 1 ,580 | 2022 ≈ 2 ,220 | 2023 ≈ 2 ,480 | 2024 ≈ 2 ,610 | 2025 ≈ 1 ,400 (to Oct)

  • Average monthly volume: ≈ 150 appointments

  • Busiest months (average): May, August, November (≈ 200–230 appts each)

  • Clear seasonal trend: dips Jan & Jun → peaks May and Oct/Nov

🔁 Return Customers

  • Returning clients: ≈ 1 ,420 ( 37 % of total )

  • Avg visits among returners: 4.8

  • Return customers by year:

  • 2019 22 % | 2020 28 % | 2021 34 % | 2022 39 % | 2023 41 % | 2024 45 % | 2025 47 %

⚠️ Complications & Notes

  • Count: 183 out of ≈ 10 ,930 ( 1.7 % )

  • Common themes: mild erythema (32 %), transient swelling (24 %), PIH (14 %), bruising (10 %), infection or reaction (8 %), others (12 %).

  • Severity: > 95 % classified as minor/transient; no serious adverse events recorded.

🧩 Stage Mix and Trends

  • PRE appointments: ≈ 7 ,320 ( 67 % )

  • POST appointments: ≈ 2 ,930 ( 27 % )

  • Other (follow-ups/tests): ≈ 680 ( 6 % )

  • Post-to-Pre ratio: 0.4 → higher post-treatment engagement in 2024–25.

📈 Overall Insights

  • Sustained growth through 2022 – 2024 with steady shift toward repeat patients and bundled modalities.

  • Laser and energy-based procedures rose from 21 % of mix in 2019 → 36 % in 2025.

  • Appointment density peaks mid-morning mid-week; scope for late-afternoon utilization.

  • Low complication rate ( < 2 % ) reflects high clinical quality and documentation discipline.

Clinical Imaging Australia Pty Ltd. www.clinicalimaging.com.au
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