Why your rhinoplasty images aren’t accurate.
When considering the perspective of a prospective patient evaluating multiple options, the initial visual impression conveyed through your marketing materials is often the most critical factor, even when accompanied by a strong referral.
Setting aside aspects such as data management efficiencies, marketing workflows, or patient consultation methodologies, it is essential to emphasize the paramount importance of superior image quality in establishing trust and credibility.
Poor reproducibility of images can lead to more questions than answers.
Upon closer inspection more issues arise
What are the main issues?
Out of focus
Low detail on skin
.Colour temperature of skin is yellow and blue
Exposure is different
Hair is a distraction
Direct flash flattens the image
Inconsistent lighting
Hard to refer for non-surgical treatments
Face distortion
Why consistency matters.
Consistent images allow patients to focus on the detail of the operation, and not the distractions.
Creating realistic images that reproduce real life is a science. Despite any marketing from Apple or Samsung - images produced from phones and tablets are never going to good enough to accurately display human skin, texture, ethnicity and shape. Accuracy matters across every speciality - as does your ability to communicate patient assessments, treatment results and your clients journey.
Before and afters of your results are the main commodity for educating your patients, and attracting new ones. The market place is increasing competitive and patients are often overwhelmed with social media advertising misinforming them of what’s real and achievable through modern surgical and non-surgical techniques.
By engaging in your audience with stand out clinical photography you will convert more patients, build your audience and increase revenue.
Further reading :
A standardised system of photography to assess cosmetic facial surgery